By and By Kids
- Industry
- Beauty & Wellness
- Services
- Website, UI/UX, Voice Framework, Content
- Live
- byandbykids.com
A system, not just a site.
A pre-launch kids' brand needed more than a website. They needed a system that lets them keep showing up online without it becoming a second job.
- (01)
UI/UX & Webflow build — Site that meets them where they are, pre-launch.
- (02)
System evaluation — What's working, what's not, what's costing time.
- (03)
Brand Voice Framework — The foundation for everything content-related going forward.
- (04)
SEO/AEO content — In their voice, generated from the framework, optimized for search.
Children's hair and scalp care. Clean, dermatologist-formulated shampoos and conditioners designed specifically for kids ages 3-12.
Not watered-down baby products. Not adult products in a smaller bottle. Science-backed, EU-aligned, COA-verified formulations for every hair type. Curly, coiled, fine, thick.
Cultivate Clean. Celebrate Childhood. Inspire Their Future.
Pre-launch brand. No product on shelves yet. Content has to build the trust.
Science-backed, dermatologist-formulated product line
Clear brand values and positioning
Product range designed for every hair type, ages 3-12
Pre-launch brand with no product on shelves yet
Content has to build consumer trust before there's a sales history
Differentiating in a crowded kids' personal care market
A system that keeps them showing up online without it becoming a second job
SEO/AEO-optimized content that sounds like the brand, not a content mill
A voice framework that powers everything content-related going forward
This project was as much about strategy as it was about building.
- 01 / 04UI/UX design and Webflow build
- 02 / 04System evaluation. What's working, what's not, what's costing you time
- 03 / 04Brand Voice Framework. The foundation for everything content-related
- 04 / 04SEO/AEO-optimized site content generated from the voice framework
The voice framework is the piece I'm most proud of here. It's the thing that lets AI generate content that actually sounds like By and By Kids. Not like a content mill, not like ChatGPT's default voice. Their voice, at scale, optimized for search. That's the whole point.
UI/UX, voice framework, content production — a stack that keeps feeding itself.
Not watered-down baby products. Not adult products in a smaller bottle.
Built for ages 3 to 12.
Every routine is an act of trust.
Cultivate Clean. Celebrate Childhood. Inspire Their Future.
This is live. Go look.
