Before you build anything, you need a clear read on where you stand and what's worth doing. This is the thinking that keeps you from spending money in the wrong place.
When you know AI matters but you're not sure what to actually do about it.
- AI readiness assessment
- AI strategy & roadmap
- System evaluation & selection
- Data strategy
- Process & workflow audit
- Fractional / ongoing advisory
Getting found and staying top of mind, across search, social, email, and content. Built to run on AI without sounding like it.
When you're doing good work but the right people aren't finding you.
- Social
- Email & lifecycle
- Content
- Search
- AI content systems
A clear, consistent brand that holds up everywhere people meet you, and a voice that still sounds like you once AI is helping you write.
When your brand looks and sounds different everywhere someone runs into it.
- Brand strategy & positioning
- Visual identity (logo, palette, type, system)
- Messaging, taglines, naming
- Brand guidelines, rebrands & refreshes
- Brand voice systems
- AI content auditing & humanizing
A site that matches your reputation, ranks, loads fast, and is built to grow, on modern stacks you actually own.
When your site is dated, slow, or doesn't match the business you've become.
- Website design & build (Next.js, modern stacks)
- Migrations (WordPress/legacy)
- Landing pages & microsites
- E-commerce builds
- Redesigns, maintenance, performance, accessibility
- Hosting & infrastructure
Custom software shaped to how you actually work, from internal tools and dashboards to AI assistants and the connections that tie them together.
When off-the-shelf tools don't fit and you need something built around you.
- Custom web apps, internal tooling, dashboards
- Client/customer portals
- Tracking & monitoring tools
- AI assistants & agents
- Conversational intake
- Chatbots & support agents
- Integrations & MCP/connector setup
- System architecture & design
- Prototypes & MVPs
The repetitive work that eats your week, handed to systems that do it reliably so you can spend your time on the parts only you can do.
When the same manual work eats your week, every week.
- Workflow automation
- Document & data processing at scale
- Context engineering
- CRM setup, config & automation
- Scheduled/triggered agent runs
Cleaning up, structuring, and connecting your data so it's actually ready to work, for you and for the AI you point at it.
When your data is scattered, messy, or stuck in formats nothing can use.
- Data cleanup & structuring
- Data migration
- Database design
- Data structured for AI
Tracking set up properly, dashboards that show what matters, and plain-language read-outs of what's actually going on.
When you have numbers everywhere but no clear read on what's working.
- Analytics & tracking setup
- Reporting dashboards
- Performance analysis & recommendations
- AI-powered insights
- Automated reporting
Agent OS is the context foundation that makes your business legible to AI: your voice, your knowledge, your way of working, structured so any tool can act on it reliably. Build it once and everything above runs better on top of it.
When you want AI to actually know your business, not start from scratch every time.
- Agent OS
- Knowledge base / context repo
- Governance & guardrails
Getting you and your team genuinely comfortable with the tools, so the systems I build keep paying off long after I hand them over.
When you want your team confident with the tools, not dependent on me.
- AI workshops (team & leadership)
- Tool-specific training, prompting/workflow coaching
- SOPs & documentation
- Team onboarding to delivered systems
How do I know which of these I need?+
You don't have to. Tell me what you're dealing with and I'll point you at the parts that matter. Most engagements pull from a few of these categories at once, built on the same foundation.
Do I have to buy a whole category?+
No. These are areas of work, not packages. We scope the specific pieces your business actually needs, then build them on the same foundation.
What does 'AI-powered' actually mean here?+
It means AI does the heavy lifting under the hood while the output still sounds and works like you. Not a chatbot bolted on the side. Real systems built to fit how you already operate.
What industries do you work with?+
Wellness retreats, weddings and celebration design, kids' and family CPG, and other small founder-led businesses. Current portfolio includes Awae Retreats, Ca' di Campo, and By and By Kids. The principles are the same even if the industry is different.
What makes you different from other AI consultants?+
I'm a software engineer who spent a decade building enterprise products. I don't hand you a strategy deck and disappear. I build the actual tools. And I started Sister Company because I saw small businesses getting left out of the AI conversation.